Shopper Marketing Media has expanded its leadership team with the appointment of Cassandra Gallagher as Vice President of Partnerships and Growth.
The role was created to support growing demand from brands and retailers looking to reach convenience store shoppers through a scalable in-store retail media network.
Cassandra brings deep experience in retail media, partnerships, and go to market strategy across North America. Her focus will be on helping brands connect with high intent shoppers inside c-store environments, while supporting retailers as they build and grow modern retail media networks.
Why this matters for brands
C-stores remain one of the most under leveraged retail environments. Shoppers visit frequently, make quick decisions, and are often influenced at the shelf. An in-store retail media network allows brands to reach shoppers during real purchase moments, not after the fact. This leadership expansion reflects increased demand from brands that want measurable impact tied directly to in-store behaviour.
Why this matters for retailers
Retailers are under pressure to unlock new revenue while maintaining a positive shopper experience. Retail media networks are no longer experimental. They are becoming a core revenue and data strategy.
Cassandra’s role will focus on helping retailers evaluate, launch, and optimize in-store retail media networks that deliver value to advertisers while enhancing the shopper journey.
The appointment was recently featured by DailyDOOH, highlighting Shopper Marketing Media’s continued momentum in the retail media space.
Shopper Marketing Media will continue to invest in leadership, partnerships, and technology that help brands influence c-store shoppers in store, and help retailers build sustainable retail media networks.
If you are a brand looking to reach c-store shoppers at the point of purchase, or a retailer exploring a retail media network strategy, we would welcome a conversation.