A new interactive way for Convenience Industry Council of Canada (CICC) members to explore six years of convenience industry data.
CICC members now have a clearer way to work with the annual State of the Industry Report. Shopper Marketing Media and Datalytica have introduced the State of the Industry Report Digital Companion, an interactive dashboards that turn 6 years of data into a simple and useful experience. Members can compare regions, formats, and changing market conditions without digging through long reports or trying to piece information together.
The goal is to give CICC members a quick view of what is changing, how fast it is changing, and where those shifts are happening. The dashboards help members understand the story behind the data so they can make decisions with more confidence.
What Members Can Explore
Members can use the Digital Companion to see:
• How categories move year over year
• How performance differs across provinces
• How store formats trend over time
• How market conditions shift
• How overall results rise or fall
• How volume and distribution change
Key Features
The Digital Companion is built to help members get answers fast. Features include:
• Interactive filters
• Searchable data tables
• Clear charts and visual summaries
• 6 years of SOI history
• A consistent structure powered by Datalytica
What Is Planned Next
The Digital Companion uses SOI data today. It sits on the same foundation as the broader Datalytica platform, which supports retail media planning, inventory tools for retail advertising, and attribution. This gives CICC and Datalytica room to add future modules and deeper insight tools for members.
Quotes
“The State of the Industry Report has always been the trusted benchmark for understanding the strength of Canada’s convenience sector. By partnering with CICC, we have added new value through Datalytica, giving members a live and intuitive way to explore trends. This step helps transform respected industry reporting into insight that supports faster and more informed decisions.” – Jamie Thompson, CEO, Wildwood Park Media
“We are pleased to partner with Shopper Marketing Media on its Datalytica platform to provide enhanced value to CICC member companies,” said Anne Kothawala, President and CEO of CICC. “We will build on this innovative service moving forward to furnish our members with real-time data that will help them navigate the economic headwinds of the Canadian economy in the future.”
– Anne Kothawala, President and CEO, CICC
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