Women are not just shoppers—they’re the backbone of household spending, influencing or directly controlling up to 80% of consumer purchases. Yet, despite this economic power, many convenience retailers and brands have under-leveraged the potential of female shoppers. That’s about to change.
On Thursday, April 10 at 11:00 AM EDT, Shopper Marketing Media is hosting a powerful, insights-packed webinar:
This live session will unpack why women are the growth opportunity the convenience channel can’t afford to ignore—and how brands and C-Gas operators can meet her where she shops.
Why Now?
Women are busier than ever, juggling work, family, and personal priorities—often looking to accomplish more with fewer shopping trips. C-stores, strategically located and increasingly diverse in their offerings, are perfectly positioned to serve this need. Yet most marketing strategies haven’t evolved to reflect how women shop today, or what they expect from a retail experience.
This webinar, led by Colleen Cronin, Managing Director of Shopper Marketing Media, and Pat Pellegrini, President & CEO of Vividata, will explore how shifting consumer behavior is reshaping what convenience looks like through a female lens.
What You’ll Learn
- Why women represent the economic story of the century—and what that means for your business
- How beverage alcohol and adjacent categories can drive incremental growth with women shoppers
- The role of research, mobile insights, and consumer behavior in building smarter marketing strategies
- Real-world examples of campaigns and store strategies that win with time-starved women
- What brands and retailers can do today to increase foot traffic, basket size, and loyalty among this key demographic
Who Should Attend
If you’re a convenience-gas operator, CPG brand, alcohol marketer, or agency partner looking to capture market share and grow your female shopper base, this webinar is for you.
Register Now
Don’t miss this opportunity to gain actionable insights and stay ahead of the curve.
