Winning with Women Shoppers: Watch the Replay
Women influence or control 70–80% of consumer spending. Yet, in the convenience channel, their impact remains under-recognized. That’s why Shopper Marketing Media hosted a powerful webinar to explore how retailers and brands can better understand and engage this high-value demographic.
The session—Winning with Women Shoppers—is now available to view on demand.
Key Takeaways
Moderated by Colleen Cronin, Managing Director of Shopper Marketing Media, and featuring Pat Pellegrini, CEO of Vividata, the webinar unpacked how time-starved women are reshaping the retail experience—and where the convenience channel fits into her daily life.
Topics covered include:
- Why women are the economic growth engine of the next decade
- The power of trip consolidation and how C-Gas retailers can become the destination of choice
- How beverage alcohol, snack pairings, and in-store promotions can better align with female shopper needs
- Data-driven insights on women’s media habits, purchase drivers, and loyalty behaviors
- What retailers and CPG brands can do immediately to attract and convert this influential audience
Why This Matters
With women fueling more than just their vehicles at C-stores, the opportunity to turn quick visits into full-basket purchases is massive. But winning her loyalty requires more than shelf space—it takes relevance, ease, and an understanding of what matters most in her shopping mission.
This on-demand session offers the insights you need to reimagine your convenience strategy through the lens of today’s most powerful shopper.
Who Should Watch
If you’re a convenience-gas operator, CPG/alcohol brand, or agency team looking to grow with female audiences, this is essential viewing.